How we can help your business

Below is a description of some of the web design and IT development services we offer to businesses in New Jersey and beyond. Please feel free to contact us with any additional questions you may have and remember we offer a Free Initial Consultation.

Domain Name Registration - Your web address to the world

If you do not yet have a domain name (web address) for your business we will be happy to advise you and help register your business domain name. Two of the most popular registars are GoDaddy.com and Network Solutions.

The right domain name is the first step to a successful business website. We have a number of important tips and helpful suggestions about choosing the best domain name for your business as well as what to avoid when choosing a domain name. We can walk you through the steps needed to register your domain name online.

Finally and most importantly, the web address you choose is registered in the name of your business so you legally own the rights to the domain name.

Dubware LLC - Business Website Design Services

Web Hosting - A home for your website

We use a Microsoft based hosting platform from an established hosting vendor. The Microsoft development platform helps us to meet all our requirements when it comes to building the best web presence for our clients.

Website Design - First impressions count

While it is essential that a website's content is optimized for popular internet Search Engines it is also critically important that a website be visually appealing and enticing to a visitor. Your website is often the first introduction a potential new customer or client has to your business so make first impressions count. In order to ensure your site has a professional look that truly reflects your business we provide logo design, corporate identity and branding solutions.

Website Usability - Don't lose your way

How often have you visited a website to find information or purchase a product and ended up frustrated and moved on to another site. Web site usability (i.e. the ability to quickly and clearly allow a vistor to navigate through your site) is often overlooked in website design yet it is one of the leading causes of potential customers abandoning a website because they could not easily find what they were looking for.

Recently I was looking for a swimming pool supply store in my area. I found one through a Google search and clicked through to the website. The store had their address and phone number buried on a Contact Us page that was hard to find. In addition, nowhere on the site did they have their store hours listed. Straightaway as a potential new customer I was frustrated because I could not find a simple piece of information. I went to the next store in my Google search results and ended up using their services.

We will design your site to be easy and intuitive to use so that a site vistor will always know where she is and can quickly and easily navigate around your website. We also pay special attention to the conversion funnels (whether it is a Contact Us or online purchase) to ensure they are as intuitive and straightforward as possible.

Key Phrases & Web Copywriting - The keys to a successful business website

You work hard to make your business a success. Your website should work hard for you also yet there are literally thousands of small business websites that add nothing the business owner's bottom line. The first area to look at is where your website ranks in the Search Engines. If your web site does not have a high ranking within the Search Engines then it's not working to its full potential for you. The simple fact is that most people now turn to web search engines when looking for business services or products whether it is a B&B in Cape May or a New Jersey Web Design Services firm in Bergen County.

There are many reasons why a web site does not rank well, if at all, in the Search Engines and a lot of it has to do with the website being badly designed with poor copy. High search engine rankings are achieved through the use of key phrase rich, relevant, well written copy that directly relates to your business. At Dubware we have various resources at our disposal to help us determine what the keywords and phrases people are entering into Search Engines when searching for business products or services like yours.

We specialize in writing copy for your website that uses the most popular and relevant Search Engine keywords and phrases related to your business. We weave these phrases into copy that is optimized for the search engines. More importantly is the fact that the copy should be highly readable, informative and give visitors to your business website all the information they need. You may already have a great looking website but if it's not converting visitors to potential customers then what use is it to your business?

Here at Dubware LLC we strive to ensure that your business website is well laid out, easy to navigate, with informative well written copy that converts a visitor to a potential customer.

Our Search Engine Optimization (SEO) techniques are legitimate and proven ways to help improve a website's search engine placement. Unlike some other Web development companies we do not use deceptive or illegal search engine practices such as hidden keywords or cloaking. You may pay a lot of money to a company who can "guarantee" you a top 5 placement in Google. Ultimately however websites using deceptive techniques to try and improve their rankings are found out and can be dropped totally from the Search Engine index.

We will do our best to get your site high rankings without you having to spend advertising dollars and in many cases we can achieve it especially for businesses catering to a local market however Dubware LLC cannot guarantee your website a high placement. "No one can guarantee a #1 ranking on Google." This statement comes directly from Google's website. Click here to read the full article from Google's website.

Pay Per Click Advertising - Get your business on page one of Google's search results

Pay Per Click (PPC) advertising can be a very effective method of quickly generating new business ... if done correctly. For businesses interested in advertising online we can advise on and set up Pay Per Click (PPC) campaigns on Google Adwords and Yahoo Advertising.

It's important to ensure you get the best value for money with your Pay Per Click campaigns and track your conversions to ensure the campaigns are working successfully for you. We will walk you through the entire process explaining each step and showing you how to manage your own campaigns.

Other Computer and IT Services

We offer other computer services to New Jersey small businesses such as onsite IT Consulting for specific projects. Please contact us directly for more information on these services and we will be happy to assist you.

Call 201-456-1227 today for your free initial consultation

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