Pay Per Click (PPC) advertising can be a very effective method of quickly generating new business ... if done correctly.
We have many years experience setting up and managing online advertising campaigns - on both Google AdWords and Bing Ads. We are Google AdWords Certified and actively manage many campaigns for clients on a daily basis.
It's important to ensure you get the best value for money with your Pay Per Click campaigns and track your conversions to ensure the campaigns are working successfully for you. We take the time to understand your business and customize an online advertising campaign tailored to your budget. We manage and monitor the advertising campaigns constantly seeking to refine and improve them.
Effective use of analytic tools such as Google Analytics allows you to understand how your customers come to your website and what they do once there. Analyzing and acting on this data are crucial to improving your online objectives and making your website financially more successful.
We are Google Analytics Certified and can set up Google Analytics tracking on your website and more importantly analyze and interpret the results for you in simple business terms. We can help you set strategic objectives and goals that can be measured on your website (e.g. increase online sales or increase contact requests) that will tie in with your digital marketing efforts. This helps ensure you are getting the most value for your advertising dollars.
We have successfully implemented complex Google Tag Manager (GTM) solutions for clients. If you have more specific or multiple tagging needs for your website then Google Tag Manager offers a single, coherent solution that is easier to manage and customize. For more information on how Google Tag Manager can help eliminate the headache of muliple tagging needs on your website please contact us directly.
Many local businesses do not use their free Google My Business listing effectively. In fact many local businesses have not even claimed their own listings ... this is a huge potential loss given the way Google now displays many businesses when they are searched online.
The same applies to Bing places for business. We can help you set your business up with Bing - an increasingly viable option to Google.
Here at Dubware we can help you claim and use your listing to more effectively promote your business online.
You work hard to make your business a success. Your website should work hard for you yet there are literally thousands of small business websites that add nothing to the business owner's bottom line. The first area to look at is where your website ranks in the Search Engines. If your web site does not have a high ranking within the Search Engines then it's not working to its full potential for you.
There are many reasons why a web site does not rank well, if at all, in the Search Engines and a lot of it has to do with the website being badly designed with poorly written copy. High search engine rankings can be achieved through the use of relevant, well written copy that directly relates to your business or products. At Dubware we have various resources at our disposal to help us determine what are the actual search terms people are entering into Search Engines when searching for business products or services like yours.
We specialize in writing copy for your website that uses the most popular and relevant Search Engine keywords and phrases related to your business. We weave these phrases into copy that is optimized for the search engines. Copy should be highly readable, informative and give visitors to your business website all the information they need. You may already have a great looking website but if it's not converting visitors to potential customers then what use is it to your business?
We strive to ensure that your business website is well laid out, easy to navigate,
with informative well-written copy that converts a visitor to a potential customer.
Our Search Engine Optimization (SEO) techniques are legitimate and proven ways to help improve a website's search engine placement. Unlike some other Web development companies we do not use deceptive or illegal search engine practices such as hidden keywords or cloaking. You may pay a lot of money to a company who can "guarantee" you a top 5 placement in Google. Ultimately however websites using deceptive techniques to try and improve their rankings are found out and can be dropped totally from the Search Engine index.
We will do our best to get your site high rankings without you having to spend any advertising dollars and in many cases we can achieve it especially for businesses catering to a local market. However Dubware LLC cannot guarantee your website a high placement. "No one can guarantee a #1 ranking on Google." This statement comes directly from Google's website. Click here to read the full article from Google's website.
It is critically important that a website be visually appealing and enticing to a visitor. Your website is often the first introduction a potential new customer or client has to your business so make first impressions count. In order to ensure your site has a professional look that truly reflects your business we provide logo design, corporate identity and branding solutions.
Your website should display correctly on all devices from desktops to phones. We will create your website using responsive web design principles to ensure that your site functions and displays correctly across all devices.
How often have you visited a website to find information or purchase a product and ended up frustrated and moved on to another site? Website usability (i.e. the ability to quickly and clearly allow a vistor to navigate through your site and take appropriate actions) is often overlooked in website design yet it is one of the leading causes of potential customers abandoning a website because they could not easily find what they wanted.
We will design your site to be easy and intuitive to use so that a site vistor will always know where she is and can quickly and easily navigate around your website. We also pay special attention to the conversion funnels (whether it is a Contact Us or online purchase) to ensure they are as intuitive and straightforward as possible.
We specialize in writing copy for your website that uses the most popular and relevant Search Engine keywords and phrases related to your business. We weave these phrases into copy that is optimized for the search engines. More importantly is the fact that the copy should be highly readable, informative and give visitors to your business website all the information they need. You may already have a great looking website but if it's not converting visitors to potential customers then what use is it to your business?
We specialize in application development using Microsoft products including .NET, C# and MS SQL Server. We also offer a full range of networking and cyber security consulting. Dubware LLC Principal Consultant Joe Gilhawley is a Microsoft Certifed Solution Developer.